Rotbäckchen is one of the few brands that has stayed the same for decades - a seal of quality for good health. We are proud to continue the tradition and successfully carry a valuable product from the past into the future.
Discover Rotbäckchen through the ages.
To counteract the pale cheeks of children in the post-war period, brothers Walter and Günther Lauffs develop the healthy Rotbäckchen Juice; Germany’s first juice to supply optimal vitamins and minerals.
The first posters reach the hearts of Germany. In addition to delicious juice, the Lauffs family, its founder, lovingly produced advertisements featuring their own grandchildren – advertising from the heart.
Rotbäckchen is known throughout Germany with 85% of the population who recognize and love the brand. Not only because Rotbäckchen is special, but also because of successful TV commercials that increased Rotbäckchen’s popularity immensely.
Rotbäckchen has passed on to the second generation – true to its motto, “passing on the very best”. After more than 20 years, Rotbäckchen is more popular and well-known than ever.
In creating Rotbäckchen juice, the founding family already demonstrated their pioneering spirit and has kept up with the times. Little by little, the Rotbäckchen logo carefully adapted to modernity.
Half a century of history was celebrated when the famous brand had its birthday. Rotbäckchen Original, with its magical formula, reached its 50th birthday.
The Rotbäckchen theatre “A Cook for the King” introduces children to healthy eating. It even received the “Selected Landmark in the Land of Ideas” award in the category “Art and Culture”.
True to its motto, “passing on the very best”, Rotbäckchen was back on television. Rotbäckchen is still passed from generation to generation, as it always has been.
In 2012, Rotbäckchen receives the brand awards, “Organic Brand of the Year” and “Fruit Juice Brand of the Year”. We are even more proud of the brand’s 60th anniversary and recognition from our customers, who have loved and appreciated Rotbäckchen for so long.
Rotbäckchen Mama Iron + is the first product for expectant and nursing mothers to launch on the market. A new, appealing print campaign now shows the versatile Rotbäckchen range in everyday family life.
The Rotbäckchen range is expanded to include their delicious direct juice. In the meantime, their assortment included four formulas designed to support families with vitamins and minerals – all with the best Rotbäckchen, of course.
To provide the body with an optimum supply of nutrients, it sometimes needs an extra portion of vitamins and minerals. This is why Rotbäckchen launched its first food supplements based on high-quality, direct juices.
To expand its presence, Rotbäckchen goes online by launching its first website. A Facebook page quickly follows for a direct communication with customers, and later a YouTube channel and Instagram account.
On Rotbäckchen’s 65th birthday, our photo box travelled Germany. Everyone got their own personal Rotbäckchen label with their name and image printed on it - fun for young and old alike.
For all Rotbäckchen’s fans, there is now something very special: a tin can with an exclusive retro look. It’s a great gift for all ages! You can find this and more exclusive merchandise in our fan shop!
Since time immemorial, Rotbäckchen’s magical formula has been a fruit juice of the highest, natural quality.
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Everyday family life is impossible to imagine without delicious products from Rotbäckchen.
Discover the diversity
Zwei Schluck mit dem Spurenelement Eisen, Niacin und Vitamin C
Designed to meet the additional need for iron during pregnancy and breastfeeding.
Designed to meet the additional need for iron during pregnancy and breastfeeding.
![[Translate to Englisch:]](https://www.rotbaeckchen.de/fileadmin/_processed_/0/7/csm_stillsaft-rotbaeckchen-145x360px_16cf2afe50.png "[Translate to Englisch:]")
Key vitamins and minerals are crafted into a delicious combination of breastfeeding tea and fruit juices.
Key vitamins and minerals are crafted into a delicious combination of breastfeeding tea and fruit juices.
Two sips with the trace element iron, niacin and vitamin C.
Two sips with vitamin C and zinc for a strong immune system.
Two sips with vitamin C and zinc for a strong immune system.
Perfect for a relaxing break from everyday life - for parents and children.
Perfect for a relaxing break from everyday life - for parents and children.
Zeige deiner Familie und deinen Freunden, was du für sie fühlst - mit unseren Rotbäckchen Geschenkeditionen, die aus folgenden drei Säften bestehen:
For a great start to the day with 10 valuable vitamins and calcium.
For a great start to the day with 10 valuable vitamins and calcium.
Mit Vitamin C zur Unterstützung des Immunsystems und des Energiestoffwechsels.
Supplies the brain with important energy in the form of iron and B vitamins.
Supplies the brain with important energy in the form of iron and B vitamins.
Mit 10 Vitaminen und Provitamin A für einen gelungenen Start in den Tag.
Our original from 1952 - enriched with iron, it is known for its contribution to blood formation.
Our original from 1952 - enriched with iron, it is known for its contribution to blood formation.
with the important sun vitamin D and calcium to preserve normal bones.
with the important sun vitamin D and calcium to preserve normal bones.
Includes prunes, dates and figs - fortified with calcium for healthy digestive functioning.
supports the body’s energy metabolism with high-dose vitamin B12 and contains important protein elements.
supports the body’s energy metabolism with high-dose vitamin B12 and contains important protein elements.
Systematically supports the immune system with a readily available vitamin and mineral formula.
Systematically supports the immune system with a readily available vitamin and mineral formula.
Systematically supports blood formation with the trace element iron; also contains valuable vitamins.
Systematically supports blood formation with the trace element iron; also contains valuable vitamins.
Includes ribwort, mallow and fennel blossom honey as well as a vitamin formula consisting of niacin, vitamin B2 and biotin.
Includes the “sunshine vitamin D” to support the immune system and preserve normal bones.
Includes the “sunshine vitamin D” to support the immune system and preserve normal bones.
