Rotbäckchen is one of the few brands that has stayed the same for decades - a seal of quality for healthy nutrition. We are proud to continue the tradition and successfully carry a valuable product from the past into the future.
Discover Rotbäckchen through the ages.
To counteract the pale cheeks of children in the post-war period, brothers Walter and Günther Lauffs develop the healthy Rotbäckchen Juice; Germany’s first juice for an optimum supply of vitamins and minerals.
The first posters reach the hearts of Germany. In addition to delicious juice, the founding Lauffs family lovingly produces advertisements featuring their own grandchildren – advertising that comes from the heart.
Rotbäckchen is known throughout Germany with 85% of the population who recognize and love the brand. Not only because Rotbäckchen is special, but also because of successful TV commercials that increase Rotbäckchen’s popularity immensely.
Rotbäckchen is passed on to the second generation – true to its motto, “passing on the very best”. After more than 20 years, Rotbäckchen is more popular and well-known than ever.
In creating Rotbäckchen juice, the founding family already demonstrated their pioneering spirit and has kept up with the times. Little by little, the Rotbäckchen logo is bering carefully adapted to modernity.
Half a century of history is celebrated when the famous brand has its birthday. Rotbäckchen Original, with its magical formula, reaches its 50th birthday.
The Rotbäckchen theatre “A Cook for the King” introduces children to healthy eating. It even receives the “Selected Landmark in the Land of Ideas” award in the category “Art and Culture”.
Rotbäckchen Mama Iron + is the first product for expectant and nursing mothers to launch on the market. A new, appealing print campaign now shows the versatile Rotbäckchen range in everyday family life.
The Rotbäckchen range is extended by another delicious pure juice. Four products now support families with valuable vitamins and minerals - all in the best Rotbäckchen quality, of course.
To provide the body with an optimum supply of nutrients, it sometimes needs an extra portion of vitamins and minerals. This is why Rotbäckchen launches its first food supplements based on high-quality pure juices.
To expand its presence, Rotbäckchen goes online by launching its first website. A Facebook page quickly follows for a direct communication with customers, and later a YouTube channel and Instagram account.
On Rotbäckchen’s 65th birthday, our photo box is travelling through Germany. Everyone got their own personal Rotbäckchen label with their name and image printed on it - fun for young and old alike.
For all Rotbäckchen fans, there is now something very special: a tin can with an exclusive retro look. It’s a great gift for all ages! You can find more exclusive merchandise in our fan shop!
Since time immemorial, Rotbäckchen’s magical formula has been a fruit juice of the highest, natural quality.
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Everyday family life is impossible to imagine without delicious products from Rotbäckchen.
Discover the diversity
Vitamins and minerals are essential! But why are they so important for you?
Learn more about vitamins
Designed to meet the additional need for iron during pregnancy and breastfeeding.
Key vitamins and minerals are crafted into a delicious combination of breastfeeding tea and fruit juices.
Two sips with the trace element iron, niacin and vitamin C.
Two sips with vitamin C and zinc for a strong immune system.
Our original from 1952 - enriched with iron, it is known for its contribution to blood formation.
Perfect for a relaxing break from everyday life - for parents and children.
For a great start to the day with 10 valuable vitamins and calcium.
Supplies the brain with important energy in the form of iron and B vitamins.
with the important sun vitamin D and calcium to preserve normal bones.
supports the body’s energy metabolism with high-dose vitamin B12 and contains important protein elements.
Systematically supports the immune system with a readily available vitamin and mineral formula.
Systematically supports blood formation with the trace element iron; also contains valuable vitamins.
Includes the “sunshine vitamin D” to support the immune system and preserve normal bones.
